April 29, 2019

RCS vs Apps: a fight to the death?

“If we can get to the point where most people have a native RCS app on their phones, it will offer a simplified process of engaging. It will be so much easier than downloading an app.” Says Nick Millward, VP Europe at messaging specialist mGage. “I think brands get that. They’re excited about the fact that RCS can be a universal channel.”

 

https://mobilemarketingmagazine.com/rcs-vs-apps-a-fight-to-the-death 

 

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Kristen Degeis
Kristen Degeis / Administrator

Kristen Degeis is a Sr. Marketing Manager for mGage. She has more than 10 years of marketing and email campaign experience.

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