Managing Bank Accounts With Mobile

March 20, 2018

While mobile banking existed in Europe as early as 1999, it was not popular in the United States until the iPhone was launched in 2007. Today, consumers’ comfort levels have grown in proportion to the ubiquity of smartphones. A 2017 survey by the American Bankers Association said that mobile is the preferred banking method for […]

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Chatbots Offer Unique Benefits to Brands with Diverse Portfolios

March 14, 2018

Brands in many industries understand how chatbots can make their customer care more efficient and cost-effective by automating processes previously handled by live agents. The potential advantages from implementing chatbots are particularly high for brands with diversified business interests. Underlying chatbot technology can be tweaked to provide a wide range of customer care services across […]

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mGage Mobile Engagement Academy: “What Is SMS Marketing?”

March 12, 2018

At first glance, answering the question “What is SMS marketing?” might seem simple. But the truth is that there are many different ways that you can use text messaging to increase your company’s outreach, and not every company is aware of the various possibilities available to them. This is why we decided to make the […]

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mGage Receives Principles Based Service Provider Status

March 07, 2018

mGage, a Vivial Company, has been awarded accreditation to deliver Principles Based Service solutions to their clients by the PayForIt Management Group – an industry organization with representation from all Mobile Network Operators in the UK (including EE, Vodafone, O2 and Three.) mGage now allows selected businesses to develop customised mobile payment web flows, creating the […]

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mGage Mobile Engagement Academy: “5 Mobile Channels You Need to Know”

February 16, 2018

With more than 15 years of industry experience, mGage has amassed a wealth of expertise when it comes to using mobile as a tool for brands to engage their customers. Now we're sharing our knowledge with you! Welcome to the Mobile Engagement Academy - a series of videos giving you the opportunity to learn from [...]

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Major Clothing Retailer “Loves” Their Valentine’s Day Coupon Program

February 15, 2018

The Client: A major discount clothing retailer with more than 500 stores nationwide. The Challenge: The client wanted to increase in-store visits and sales over the traditionally busy Valentine’s Day weekend. In addition, the client was interested in building their SMS subscriber base as a way to promote future sales and special offers to a […]

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The Power of Mobile Coupons

February 12, 2018

The history of the coupon traces back to 1887, when Asa Candler offered free tickets for Atlanta residents to try his new beverage. Its name? Coca-Cola. An estimated one-in-nine Americans had received a free Coca-Cola by 1913, by which time the brand became synonymous with soft drinks. Things have changed since 1887. Instead of handing […]

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2017 Holiday Shopping Season Goes Mobile

January 29, 2018

The 2017 holiday shopping season was a major success for retail brands. According to MasterCard’s SpendingPulse report, Americans made purchases at a record pace, with sales jumping nearly five percent from last year for the period from November 1 to Christmas Eve. This is the largest increase by percentage since 2011, when the economy was […]

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Restaurant Customers Are Hungry for Text Messaging

January 15, 2018

As experts in mobile messaging, mGage comes across many different articles relating to our industry and this particular article caught our eye. It addresses Quick Service Restaurants (QSRs), a business model where messaging can play a key role in marketing and transactional communications. It was written by the co-founder of NextME, an app that allows [...]

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Relaunched mGage Website Guides Brands Searching for Mobile Engagement Solutions

August 02, 2017

We’ve relaunched our website to make it easier than ever to learn how mGage’s best-in-class mobile messaging services can improve your marketing and customer care programs. “mGage’s strong relationships with more than 500 major mobile carriers globally have helped us to deliver more than 25 billion customer experiences over the last 15 years,” said Jim […]

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