What is 10DLC | Ten Digit Long Code Messaging
One of the biggest advantages of text messaging is its reputation for being “cleaner” with less spam than other communication channels, such as email. However, some types of text messaging are more secure and stable than others. Shared short codes – on which multiple companies can share one phone number – have been popular for their low cost, but have become a spam concern for carriers. If any company using the short code acts irresponsibly, it could result in everyone being blocked. Recently, this issue has created urgency around Ten Digit Long Codes (10DLC).
10DLC is exactly what it sounds like – a ten-digit phone number much like the one you use for your personal cellphone. However, Application-to-Person (A2P) 10DLC is sanctioned by the US carriers, whereas some messaging providers have leveraged unsanctioned Person-to-Person (P2P) routes for long code messaging
10DLC is an option that many businesses have been waiting for.
The Current State of Shared Short Codes
In AT&Ts most recent code of conduct, the carrier announced that no new shared short codes will be activated and existing ones will be terminated at a later date. T-Mobile/Sprint enacted a similar policy and is aiming to ban shared short codes this year.
In other words, carriers are moving away from shared short codes, while 10DLC is gathering momentum. Therefore, it is critical to work with experts to help determine the best strategy to leverage compliant text messaging that aligns with your business goals.
What’s Next for 10DLC?
mGage will continue to work with the carriers to make sure that the same features and functionalities that our partners expect on short codes (e.g., cross-carrier MMS, and handset delivery receipts) are supported via 10DLC as well.
If you’d like to learn more about your options, contact us today.
