October 31, 2018

Harnessing the Power of Emojis in Your Messaging Campaigns

A survey last year showed that 71 percent of Americans use visual expressions such as emojis, stickers or GIFs when texting or using mobile messaging apps. They do this because they feel their thoughts and emotions are better represented when using them versus text alone. In fact, 77 percent said that they use visual expressions.

Brands have recognized that consumers are moving away from LOLs and OMGs and toward the use of visual elements such as emojis in their messaging by incorporating them into their campaigns – often with powerful results. One study suggests that emoji-enabled ads have clickthrough rates that are 20 times the industry standard.

This statistic underscores the power of visual media – people are said to remember 80 percent of what they see but only 20 percent of what they read. Using visual elements such as emojis in your messaging allows you to catch the attention of the people reading your message and make a lasting impression. Emojis are particularly powerful in messages – while an emoji may not be a thousand words, they can often express emotions more concisely than text.

Adding Emojis to Your Messaging Campaigns

Emojis can be used to create deep, emotional connections using almost any traditionally text-based form of digital communication, including text messaging. Many brands aren’t aware that emojis can be added into standard SMS messages to create enticing visual elements that make them more engaging.

mGage provides an easy solution for adding emojis into text messages. Communicate Pro, our campaign management tool, allows brands to easily select from hundreds of the most popular emojis to add to their text messages and to show how it displays. Emojis can be added to many different types of messages in Communicate Pro including SMS, MMS and Push notifications.

mGage is ready to help you easily and effectively use emojis in your messaging campaigns. Our Communicate Pro campaign management tool includes the ability to visually search through the most popular emojis and add them to your message with a simple click. We can also provide you with expert guidance in the best practices for emoji use. Here are three key tips to get you started:

Three Tips for Using Emojis in Your Messaging Campaigns

  1. Know Your Target Audience

It’s important in any messaging campaign to understand who your target audience is in order to communicate in a way that resonates with them. This is certainly true with the use of emojis. As you think about emojis it’s important to consider factors such as age or gender when deciding how to best employ emojis.

Four in 10 millennials would rather communicate using visuals than words, so it’s little wonder why emojis are particularly appealing to their demographic. But this doesn’t mean that emojis are just for younger audiences. 62 percent of people 35 and older consider themselves to be “frequent” emoji users. You may find success by using emojis as replacements for words when targeting younger audiences but as support for text for older audiences.

Age shouldn’t be your only factor when determining the right audience for your emoji-enabled SMS message. For example, there is a gender gap in emoji use, as 78 percent of Internet-using women are also emoji users compared to 60 percent of men. Understanding the demographics of your audience will not only help you to determine if emojis are the right choice, but can also help you to decide which emojis might have the most impact.

  1. Understand the Appropriate Use of Emojis

The purpose of using an emoji is to inject an element of fun into your messaging that can positively connect with readers’ emotions. But the use of emojis needs to be contextually appropriate. For example, banks might want to use emojis to share a special promotion for customers instead of when sending a low balance alert.

It’s also important to know exactly what the emojis you are using mean. An emoji can have multiple meanings and the last thing you want to do it create confusion with your audience. The Emojipedia is a great tool for researching your emojis to ensure that it matches your intended meaning.

  1. Keep It Simple

It’s easy for a brand to get excited about the prospect of using emojis in messages and end up stuffing their message with as many as possible. This creates problems: not only can it make you message overwhelming and difficult to read, but it can also make it seem like your brand is trying too hard to use emojis.

Instead, think about which emotions you want to communicate in your message and find the emojis that best show them. This will give you a great starting point for building your message and will ensure that the emojis you do use will stand out from the rest of your message.

These are just a few of the ways that you can use emojis in your brand’s messaging. Feel free to contact us for more ideas and to discuss how your brand can benefit by using emoji-rich messaging.

 

TOPICS: emojis

Richard Manfredi
Richard Manfredi / Author

Richard Manfredi is the Content Marketing Manager at mGage. He has more than 15 years of marketing and public relations experience with clients in technology and is a former staff reporter for major daily newspapers.

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