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mGage Mobile Engagement Academy: “What Is RCS Messaging?”

RCS messaging is poised to change the way that brands communicate with their customers. The easiest way to describe RCS messaging is as a “supersized” version of text messaging. It combines the ease-of-use of SMS messages with rich media features you would typically expect to find inside of an app. The result is businesses can deliver powerful messages to consumers in a way they are familiar with and trust.

In the latest installment of our “Mobile Engagement Academy” video series, mGage’s Priyank Parikh discusses the advantages of RCS messaging for businesses and shows some real-world examples of how brands and consumers can benefit from this new messaging channel.

Make sure you check out all of the videos in our “Mobile Engagement Academy” series and keep checking back for the latest releases.

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