Apple is incorporating NFC into the iPhone 6. Why is this newsworthy?

September 09, 2014

The technology has been around for some time and whilst it’s becoming more common to pay using NFC/ contactless payment, NFC roll-out has been considered a limited success in many quarters. Attempts by brands to create a mobile wallet – a mobile application where users are willing to store their payment details and to use […]

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The changing face of mobile payments

September 05, 2014

Shoppers are gradually but surely feeling increasingly at ease with paying for goods on their mobile devices, yet the majority of shoppers are purchasing only small-ticket items. This was demonstrated by recent research we carried out that found that 46% of consumers are willing to spend up to £10 on their mobile/tablet device, but this […]

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FMCG is failing to realise the mobile opportunity

August 24, 2014

FMCG as a sector invests the most in mobile advertising in the UK however, according to a recent survey by the IAB, almost half of the top FMCG brands in the UK don’t have a mobile-friendly site and 30% have no mobile presence at all – including Danone, Flora, McCain, Head & Shoulders, Lindt and […]

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Mobile: a shopping tool we can’t live without?

August 20, 2014

As busy people who are never without their mobile phones, browsing, researching and purchasing on mobile is fast becoming the most convenient way to shop.  In a report by xAd and Telemetrics, “46 percent of respondents describ[ed] their mobile device as their ‘most important shopping resource.” And don’t be fooled into thinking that this applies […]

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How mobile can set you apart from your competitor and drive sales

August 12, 2014

Small businesses have traditionally been more adventurous when it comes to marketing. However, for a while, this spirit didn’t seem to extend to mobile, with few SMEs making the most of mobile. Over the past year, this seems to have changed; SMEs are embracing mobile wholeheartedly and seeing immediate returns from their investment. Whilst more […]

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The New Mobile Landscape: OTT

July 22, 2014

One billion people on this planet have a smart phone. In the next few years that number is expected to rise to three billion. Three billion smart phone users on the planet. The current census estimates right now are 7.1 billion people.  Every three out of seven people in the world will have a smart […]

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