mGage Blog

The Power of Higher Education Texting Platforms to Engage Students

Younger generations are notoriously unresponsive to emails and phone calls, which presents a huge challenge for colleges trying to contact them with updates and reminders. This can result in students missing important information and deadlines. Text messaging is quickly becoming a necessity for higher education institutions to reach and engage current and future students. Higher education texting platforms enable colleges to encourage students to pursue their own success by sending timely updates anytime, anywhere.  


Benefits of Text Messaging for Colleges
Colleges that implement text messaging benefit greatly by reaching students on the communication channel they use most. College students spend 94 minutes per day texting[1] and almost always carry their cell phone with them. Text messaging is the most reliable way to reach thousands of students within seconds, making it a critical channel for keeping everyone safe on campus. 

  • Texts have a higher open and read rate than email
    Higher education emails typically have an open rate of 19.55% or lower[2], compared to text messaging’s 98% read rate[3]. Texting is a better way to ensure important alerts are received and read, especially by younger generations.
     
  • Enrollment and retention rates are higher when colleges use SMS
    Mary’s University found that 42% of accepted students who signed up to receive text updates paid a deposit, verses only 26% of all accepted students. Sending reminders to provide required documents or complete application steps via email can result in missed deadlines and, consequently, students missing out on the college experience.
  • Students want to receive texts from their school
    77% of students want relevant information from colleges via text[4] because it’s the most immediate way to get updates. Students that receive text messages are more likely to notice them and take the appropriate action. In fact, 85% of students reported that texts informed them of something they hadn’t realized they needed to do[5].
  • Alumni prefer to be contacted via text
    37% of alumni say they prefer receiving information from their alma mater via periodic texts, which is a higher preference than apps, website, or Facebook messenger[6]. Text messaging can even be used to collect donations, often with better results than phone calls.

 

Use Cases for Texting Students
Text messaging can effectively communicate information with students through all stages of their higher education journey. From application to graduation, the college experience is full of important deadlines for providing documents, completing assignments, and attending events that can be difficult to keep track of. Text messaging is a flexible channel that can be used to communicate foster a relationship before, during, and after students receive their diploma.

Admissions

·      Application reminders

·      Coordinate tours

·      New student event updates

·      Scholarship opportunities

·      Admissions questions

Student communication

·      Class attendance

·      Career fair reminders

·      Marketing messages

·      Advisor check-ins

Alumni Relations

·      Alumni events

·      Donation requests

·      Surveys

Critical Information

·      Emergency alerts

·      Campus closure

·      Deadline reminders

Getting Started with a Higher Education Texting Platform
If you’re ready to start leveraging the power of a text messaging platform to reach thousands of students, alumni, and staff in seconds, contact us today. A dedicated team of experts will help you launch your first campaign from start to finish. We follow best practices for strategy and compliance to ensure your text messaging efforts are a success.

 

[1] The Local Project

[2] Constant Contact

[3] Adobe

[4] The Local Project

[5] Castleman and Page

[6] VAESE Alumni Relations Report

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