The history of the coupon traces back to 1887, when Asa Candler offered free tickets for Atlanta residents to try his new beverage. Its name? Coca-Cola. An estimated one-in-nine Americans had received a free Coca-Cola by 1913, by which time the brand became synonymous with soft drinks.
Things have changed since 1887. Instead of handing out pieces of paper, retailers today often favor digital coupons that can be accessed on mobile devices. Marketers understand that digital coupons – particularly mobile coupons – are most powerful because they then reach customers when they are ready to make a purchase decision.
These are some of the numbers that prove why you need to consider doing more with mobile coupons: