mGage Blog

Reaching Holiday Shoppers in the New Normal with Mobile Messaging

The holiday season will look a little different this year, and many brands are seeking out creative ways to engage with customers. Many US retailers, including Target, Macy’s, Foot Locker, JCPenney, Bed Bath and Beyond, and Best Buy have already announced that they will not open stores on Black Friday, which is traditionally one of the biggest in-store shopping days of the year in the US.

The stats below illustrate how crucial mobile was to holiday shopping last year, and we can only expect mobile marketing to play an even bigger role this year:


  • Smartphones accounted for 84% of the holiday season’s e-commerce growth[1]
  • 67% of all visits and 48% of revenue on Christmas Day came from smartphones (Adobe’s 2019 Holiday Recap)
  • 2019 saw a 34% increase in revenue from smartphones on Christmas Day (Adobe’s 2019 Holiday Recap)
  • Smartphone shoppers spent $2.9 billion during Black Friday and $3 billion on Cyber Monday (Adobe’s 2019 Holiday Recap)


  • 71% of US adults said they planned to do more than half of their holiday shopping digitally this year[2]
  • 39% purchased from some online stores for the first time during the peak of COVID-19[3]
  • Salesforce predicts that because of COVID as much as 30% of global retail sales will be done online this holiday season.[4]


Despite the predicted blow to in-store traffic this year, statistics show that brands will likely generate more online traffic than ever. Mobile messaging will be a key strategy for supporting customers navigating holiday shopping and driving sales amid the new normal. Read on for some of our favorite text message marketing strategies to spread holiday cheer this year!

Click and Collect

How can customers get orders as quickly as possible without stepping into stores? Make it easy for customers to order online and use curbside pickup with SMS. Through SMS, you can alert customers when their order is ready and even enable them to text the store when they’ve arrived.

Digital Gift Guides

Even the best gift giver can get stumped. Help shoppers brainstorm by putting together holiday gift guides with ideas for parents, significant others, friends, kids, and anyone else who might be on the list this year. Using RCS, you can send suggested products as carousels and customers can check out the guides they’re most interested in.

Generate Holiday Buzz

Boost last minute sales by adding a sense of urgency with an SMS alert that the deals are ending soon.

Sweepstakes, Instant Win Giveaways, and Challenges

Using text messaging, you can prompt customers to text a keyword like “ENTER” to a short code to automatically enter your contest. Prizes could include discounts, gift cards, or physical items.

Sharing is Caring

Travelling to visit loved ones might not be an option for everyone this year, but you can help customers spread holiday cheer with mobile gift cards. Enable customers to quickly and easily send a digital gift card via text message. With MMS and RCS, you can even include a dynamic, holiday-themed graphic or video!

Interested in trying something new this holiday season? This year, we’re making it easy for brands to easily manage their holiday campaigns with our Holiday Mobile Marketing Packages. We have bundles that include SMS, MMS and RCS options. Each includes a fully managed holiday campaign with the full support of a team of strategic and technological experts.


Learn More About Our Holiday Packages


[1] Adobe’s Holiday 2019 Recap

[1] eMarketer

[1] Criterio

[1] Salesforce

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