mGage Blog

How Do You Send Automated Texts to Customers?

According to Juniper Research, the number of SMS messages sent by brands and enterprises worldwide grew 9.4% year over year (YoY) in 2020 from 3.2 trillion to 3.5 trillion, demonstrating increased widespread adoption of a technology that had already been around for some time. Many of these texts were most likely automated, enabling the brands to reach a vast audience while still maintaining personalization.

Have you ever received a text message from your favorite brand offering a discount? Or a reminder from your doctor’s office about an upcoming appointment? Those businesses used the power of automated text messaging to send their customer a timely and relevant message with minimal effort. They worked through a mobile engagement provider like mGage to set up the messages ahead of time, leaving them free to handle other marketing tasks. 

What is Automated Texting?

Automated Application-to-Person (A2P) text messages are scheduled ahead of time or triggered by an event, like an SMS keyword or website form. This means no one has to  deploy the messages manually; they can simply set them up and move on. Automated messaging workflows can be quite sophisticated in order to move customers through various steps of the buyer’s journey.

Ways to Send Automated Texts

Brands use automation for text messaging in three primary ways: Keyword responses, scheduling texts and workflows.

Keyword Response

An SMS keyword is a word or phrase that people text to a phone number to “opt-in” to a certain campaign. For example, a pizza shop may have in-store signage reading, “Text ‘Pizza’ to 44234 for a free slice!” The brand can set an automated response text confirming that the customer has opted-in to receive texts from them.

Automated texts triggered by SMS keywords are used to gather opt-ins across multiple channels, like in-store signage, email, and advertising. Keywords commonly entice sign-ups with…

  • Discounts
  • Contests
  • Surveys
  • Loyalty Programs

…and other strategies.

Scheduled Texts

Scheduled texts are set ahead of time to be delivered to people at a certain time, usually in bulk. This works well for marketing texts or alerts.

  • Scheduled texts are often used for…
  • Discounts and sale alerts
  • Company news
  • Holidays
  • New products
  • Surveys
  • Contests

…and more!


You can use workflows to trigger a text message based on a customer’s actions. For example, when a customer fills out a web form and checks a box that says they would like to receive offers via text, many brands trigger an automated welcome text.

Workflows may be triggered by actions such as…

  • Online sign-up
  • Completed purchases
  • Abandoned carts
  • Email opens
  • In-store visits

and other key actions your customers may take.

Getting Started with Automated Texting

 Text messaging is rapidly becoming the preferred way for brands to communicate with consumers. Texts are immediate and highly visible, making texting a better way for brands to get noticed quickly. Pre-pandemic, 51% of US retailers planned to increase their investment in messaging and SMS platforms; by June 2020, that figure had jumped to 56%, above all other technologies[1].

You can start sending automated text messages in 3 easy steps.


  1. Find a qualified mobile engagement provider that can help you ensure all necessary steps for registration and ongoing compliance are taken
  2. Gather a list of opt-ins by reaching out to existing customers or transferring an existing list. We suggest working on a platform that enables you to segment lists by demographic or behaviorial data for more personalized campaigns
  3. Set up and send your first automated text!


When you work with a qualified mobile engagement provider like mGage, sending automated text messages is fast and easy. Send RCS, MMS, and SMS messages through our easy-to-use platform or integrate messaging into your existing systems with our text messaging APIs. We provide you with best-in-class service and support, along with a scalable solution that grows as you expand your messaging.

Contact us today if you’re ready to get started.

[1] CommerceNext

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