mGage Blog

Texting vs. Apps – Which is Right for Your Business?

There are many ways to communicate with customers, each with its own pros and cons. When it comes to apps versus text messaging for business communication, the benefits of texting are clear. For many businesses, text messaging is a more effective way to engage with consumers and drive results. In fact, you can power many of the same functions you’d provide with an app via texting. Whether you’re looking for a solution for marketing or customer service, texting may be the right choice for your business.

The No Friction Approach

Text messaging is no friction. There are more than 5 billion texters worldwide (GSMA), and at least 97% of smartphone owners text regularly [1], giving you instant access to the majority of the population. Consumers don’t have to visit the app store and download yet another app because text messaging is already built into the device.

Consumers rarely visit apps, especially business apps. 52% of all apps lose half of their peak users within three months of launch [2]. Apps are time-consuming and expensive to develop, so it’s worthwhile to carefully consider whether or not an app will provide additional value for your customers. Even though the average person uses 25 apps per month, 96% of that time is split between just ten apps. If the average person has 60-90 apps on their phone, this means that more than two-thirds of those apps are unused [3]. Considering that social media and banking apps most likely take priority, there is little room left for your brand’s app.

Where Text Messaging Excels Over Apps

Text messaging provides a built-in channel for reaching consumers. But the benefits don’t stop there. Messages have a 98% open rate, and 90% are read within 3 minutes [4]. Text messaging is the preferred channel for consumers to communicate with one another and with businesses. In fact, 90% of people say they’d rather receive a text than a phone call from a business[5]. The best part? You aren’t responsible for any ongoing maintenance or bug fixes.

Text messaging is an easier and lower upfront investment solution to many use cases you may have considered creating an app for, including…

Customer Service

  • Schedule appointments
  • Send reminders
  • Troubleshoot issues
  • Send product guides


  • Send engaging product photos and GIFs
  • Deliver coupons
  • Alert customers to upcoming sales
  • Share personalized messages targeted to recent purchases
  • Lower cart abandonment with SMS reminders


  • Send order tracking information
  • Facilitate internal communication between employees
  • Send notifications and alerts at scale


mGage Makes It Easy!

mGage makes it easy to take advantage of all the possibilities offered by messaging, including SMS, MMS, and RCS. When you work with mGage, you get the full support of a team of technical and strategic experts to help bring your vision to life on a reliable platform.


Contact us today to get started!


[1] Pew Research Center

[2] Mobile Marketing Engine

[3] BuildFire

[4] Mobile Marketing Watch

[5] Text Request

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