One of the world’s largest retailers wanted to integrate mobile messaging into their existing marketing strategy. They were interested in sending high volumes of time-sensitive messages to subscribers to increase store traffic and participation in special events.
The retailer chose mGage as their mobile messaging provider and to use Communicate Pro, our cloud-based, enterprise-level messaging platform. Using Communicate Pro simplified and strengthened their ability to manage messaging programs in a variety of ways:
The retailer’s acquisition strategy involved leveraging social media and online channels to add mobile opt-in contacts to their customer database. This was accomplished by sending personalized incentives based on relevant customer information – text messages that included upsell sweepstakes campaigns.
The retailer sent more than 150 million messages annually through mGage’s gateway. Their messaging resulted in growing their mobile opt-in database by more than 5 million and spurred more than 8 million annual online and in-store purchases.
We partnered with eMarketer to share insights on the business applications of SMS messaging, the pros and cons of SMS marketing, its relationship to email marketing and live chat, and best practices within the discipline.