Mobile Messaging Generates More Than 8 Million Annual Purchases For Leading Retailer

Challenges:

One of the world’s largest retailers wanted to integrate mobile messaging into their existing marketing strategy. They were interested in sending high volumes of time-sensitive messages to subscribers to increase store traffic and participation in special events.

Solution:

The retailer chose mGage as their mobile messaging provider and to use Communicate Pro, our cloud-based, enterprise-level messaging platform. Using Communicate Pro simplified and strengthened their ability to manage messaging programs in a variety of ways:

• Flexible API integrations allow brands to leverage information from external services such as a CRM or email platform.
• Custom reporting features gave the retailer the ability to measure the ROI of all messaging campaigns.
• The combination of mGage’s direct connections to all major US carriers and our best-in-class technology and infrastructure meant the retailer could feel confident that millions of time sensitive messages could be successfully sent in a short time frame.

The retailer’s acquisition strategy involved leveraging social media and online channels to add mobile opt-in contacts to their customer database. This was accomplished by sending personalized incentives based on relevant customer information – text messages that included upsell sweepstakes campaigns.

Results:

The retailer sent more than 150 million messages annually through mGage’s gateway. Their messaging resulted in growing their mobile opt-in database by more than 5 million and spurred more than 8 million annual online and in-store purchases.