A leading prepaid wireless provider was interested in providing greater value to their customers as a way to reduce churn. They recognized that an effective text messaging campaign could play a major role in increasing customer loyalty while encouraging customers to continue to use their products.
The client has used mGage’s technology and campaign management tools to send a variety of promotional and transactional messages. They include:
By using mGage, the wireless provider was able to accurately deliver timely information to their customers via a preferred method of communication. Some of the results included:
We partnered with eMarketer to share insights on the business applications of SMS messaging, the pros and cons of SMS marketing, its relationship to email marketing and live chat, and best practices within the discipline.