June 29, 2017

Prepaid Wireless Provider Reduces And Delivers Timely Information Churn Through SMS

A leading prepaid wireless provider was interested in providing greater value to their customers as a way to reduce churn. They recognized that an effective text messaging campaign could play a major role in increasing customer loyalty while encouraging customers to continue to use their products.

The client has used mGage’s technology and campaign management tools to send a variety of promotional and transactional messages. They include:

  • Time-sensitive SMS-based offers.
  • Purchase options for customers as prepaid account balances reach a rebuy threshold.
  • SMS links sent directly to mobile websites with data-centric offerings.

By using mGage, the wireless provider was able to accurately deliver timely information to their customers via a preferred method of communication. Some of the results included:

  • More than 50 percent reduction in subscriber churn rate.
  • More than three billion customer interactions delivered over 10 years.
  • More than 40 million interactions a month.

TOPICS: telecom,wireless

Richard Manfredi
Richard Manfredi / Author

Richard Manfredi is the Content Marketing Manager at mGage. He has more than 15 years of marketing and public relations experience with clients in technology and is a former staff reporter for major daily newspapers.

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