Prepaid Wireless Provider Reduces And Delivers Timely Information Churn Through SMS

A leading prepaid wireless provider was interested in providing greater value to their customers as a way to reduce churn. They recognized that an effective text messaging campaign could play a major role in increasing customer loyalty while encouraging customers to continue to use their products.

The client has used mGage’s technology and campaign management tools to send a variety of promotional and transactional messages. They include:

• Time-sensitive SMS-based offers.
• Purchase options for customers as prepaid account balances reach a rebuy threshold.
• SMS links sent directly to mobile websites with data-centric offerings.

By using mGage, the wireless provider was able to accurately deliver timely information to their customers via a preferred method of communication. Some of the results included:

• More than 50 percent reduction in subscriber churn rate.
• More than three billion customer interactions delivered over 10 years.
• More than 40 million interactions a month.