mGage Announces Worldwide Launch of New Mobile CRM Platform
ATLANTA, Ga., Oct 16, 2014 (BUSINESS WIRE) — mGage, the mobile engagement company owned by affiliates of Blackstone’s GSO Capital Partners LP, announces today the global release of its campaign management and analytics platform. This new suite of tools enables brands true one-to-one conversations with their customers through an enterprise-grade mobile Customer Relationship Management (mCRM) platform backed by a global delivery network.
mGage launched earlier this year to capitalize on the rapidly growing opportunity in the mobile CRM sector. The newly formed mGage was created leveraging assets and companies that have more than 15 years of experience providing technology and communications’ solutions to global brands over their world-class carrier grade network. Their SaaS, cloud-based technology enables brands to intelligently personalize mobile communications for the omni-channel consumer, across marketing and customer care interactions. Through a single, easy-to-use campaign and analytics platform, mGage provides an intuitive campaign management user interface and a robust set of open APIs that offer reach across all critical mobile touchpoints, including OTT messaging apps, app push notification, voice, social as well as SMS/MMS messaging.
“Effectively personalizing marketing efforts and engaging customers one-on-one is one the single biggest opportunities for enterprises today,” said Jay Sheth, mGage Chief Executive Officer. “Brands today need a comprehensive mobile engagement strategy well beyond the traditional email and SMS messaging channels. Our mCRM suite provides data analytics combined with a multi-channel software platform, allowing brands to engage in one-on-one dialogue with customers on the device and channel of their preference.”
The mCRM suite is currently focused on key verticals such as consumer products, retail, financial services, media and gaming where the growing need for data analytics is coupled with an ever changing mobile communications environment. The Company intends to release a number of enhancements and new applications to the mCRM product family over the coming year to support its global customer base. mGage partners include Fortune 500 companies, email service providers, emergency alert networks and VARs.
–Earlier this year affiliates of GSO Capital Partners created mGage by purchasing certain mobile marketing and technology assets. Headquartered in Atlanta, with major sales and development offices across US, Europe and India, mGAGE currently serves over 800 brands and partners by managing over 2 billion customer interactions per month across its global infrastructure.
For more information, please visit mGage.com.
About The Blackstone Group and GSO Capital Partners
Blackstone is one of the world’s leading investment and advisory firms. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, the companies we advise and the broader global economy. We do this through the commitment of our extraordinary people and flexible capital. Our credit business, GSO Capital Partners LP, with approximately $69.5 billion of assets under management as of June 30, 2014, is one of the largest credit-oriented alternative asset managers in the world and a major participant in leveraged finance. GSO specializes in collateralized loan obligation vehicles (CLOs) and credit-oriented funds, which include leveraged loans, special situations, mezzanine, distressed, secondary market and rescue financing credit strategies. Our other alternative asset management businesses include the management of private equity funds, real estate funds, hedge fund solutions and closed-end funds. Blackstone also provides various financial advisory services, including financial and strategic advisory, restructuring and reorganization advisory and fund placement services.
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Copyright Business Wire 2014
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