As one of the fastest-growing tools in a marketer’s arsenal, SMS can be a highly effective customer communication channel, but it also comes with its own set of challenges. mGage partnered with eMarketer to share insights on the business applications of SMS messaging, the pros and cons of SMS marketing, its relationship to email marketing and live chat, and best practices within the discipline.
This report includes…
– Key mobile messaging statistics
– A review of how businesses use texting
– Predictions about the future of messaging
– Interviews with industry experts
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