mGage commissioned Arlington Research to conduct an online survey with a nationally representative sample of 2,000 smartphone owners in the UK, in December 2019.
The Mobile Messaging, State of Mind report highlights the key findings from this survey. It looks at:
- If different apps are used for different types of messaging
- How consumers want to engage with brands of all types
- How consumers feel about the communications they get from brands
- What consumers want from that dialogue with brands
To learn more, download our whitepaper.