Brands use mobile messaging to reach consumers at critical touch points in their purchase cycle. It is an important aspect of any mobile marketing strategy and will continue to become a larger part of an effective overall marketing strategy.
That’s why marketers must choose the right message aggregator to work with. However, putting all resources and trust into one vendor is not a sustainable method for any messaging strategy. No player in the messaging space can guarantee 100% uptime so brands must prepare now to avoid a messaging crisis.