Geofencing and geotargeting advertising campaigns result in clickthrough rates that are two times higher than the industry average.Source: Search Engine Land
Brands can use mGage’s LBS capabilities to trigger coupons and other information via Push based on a recipient’s current location. There may also be instances when you want customers to receive the same message at the same local time regardless of their location. mGage’s LBS services enable dayparting, allowing you to schedule the delivery of messages to arrive exactly when it is relevant for customers.
mGage’s LBS services also allow you to use past history to better understand and target your customers. You can segment customers based on how often they visit a venue or geographic location and use this information to automatically send customized messages such as coupons or information on sales.
Manage messaging programs using any combination of SMS, MMS, Push or OTT through Communicate Pro, our cloud-based, enterprise-level campaign management tool. Leverage our APIs to easily integrate messaging into your existing systems and applications.
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support changing consumer preferences through mobile messaging in 2021?
Download our whitepaper to learn more about how and why mobile messaging will give brands in all industries a competitive advantage in 2021.