Coupons received by a customer via a smartphone app are redeemed at a rate of 8-16%, compared with a 2-4% redemption rate for coupons accessed on a mobile phone that are delivered via email.
Source: The Point of Sale News
mGage’s SDK, APIs and campaign management interface simplify the set-up and management of Push programs. You can easily send mobile app Push notifications across iOS and Android smartphones through our easy-to-use GUI, while our powerful retargeting and user behavior tracking features allow you to optimize future Push notifications.
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support changing consumer preferences through mobile messaging in 2021?
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